Why use a copywriter?
Many organisations unwittingly do themselves a disservice by using unsuitable or inappropriate copy in their sales, marketing and media communications. For example, a jargon-packed website that has been written in several stages by several people is unlikely to convey a consistent ‘voice’ that reflects the organisation’s brand values. And media material that eschews an industry-issues or end-user focus in favour of unqualified, superlative-laden copy is likely to be quickly dismissed by journalists.
Both examples are very easy mistakes to make but, unfortunately, they can be costly in terms of the all-important first impression you want to create and the ongoing professional reputation of your company.
We have a wealth of expertise and experience and have worked with a wide range of b2b and b2c companies, producing for them copy that is on message, engaging and appropriate for their key audiences.
Whether it’s media material – such as press releases, articles, opinion pieces and whitepapers – or sales and marketing collateral – such as website copy, case studies, promotional mailers, booklets and brochures – we can lighten your load and deliver copy that helps you meet your PR, marketing and sales objectives.