Carrot

Carrot is a content, communications and PR company. We help fast-growth companies communicate effectively with their customers, prospects and stakeholders, to support their business objectives and accelerate their reputations within their target markets.

To give you sound advice, and develop communications campaigns that help you grow your business, we need to understand your business. So we’ve structured Carrot so that you only deal with senior, experienced people – director level and above - who take the time to get under the skin of your business.

Delivering the best results

Good communications campaigns will help you engage with your audiences. This in turn helps your sales teams generate and convert leads, and account managers to retain existing business.

The most effective communications campaigns are connected through all parts of the business. Often, businesses will just use content (such as a white paper, or piece of research) to generate media coverage, when it could be used more effectively to talk directly to prospects and customers and support the sales team. So, rather than just having a great idea to use in a PR campaign, that great idea could also be used as the basis for a lead generation campaign, for sales and marketing collateral, in a customer newsletter, on your website and blog, and as the basis for case studies. This joins up your communications across all areas of your business – which gets you better results, and makes your budget work harder.

Using specialists to deliver the goods

We don’t think that one team fits all. So we work with specialists across different disciplines to get the best results: copywriters, media relations experts (online and offline), web designers, and customer insight researchers.

This approach generates solid benefits for our clients - we help companies and organisations enter new markets; launch new products; raise funding; forge strategic partnerships and alliances; and aid recruitment and growth.

Among the things we’ve achieved are: the European launch of Overture (then a little-known consumer search engine called GoTo - which was sold to Yahoo! for $1.63 billion); the UK launch of analytics company, Omniture; international campaigns to support the Olympic sponsorship for IT giant, Atos Origin; and the launch, through to trade sale, of email security company, BlackSpider. We’re currently working on launch projects as varied as a new bio-fuel technology; a new mobile payment system; security technology; financial services technology; and a wind turbine company.