Carrot

What we do

We develop communications and PR campaigns that accelerate your reputation with your target audience, whether that’s existing customers, prospects, new leads, new markets, investors, employees, potential recruits or other stakeholders.

At the centre of any communications campaign is great content. We believe that effective communications engage audiences, rather than ‘shouting’ at them. Building a relationship with customers and prospects is best done by creating dialogue, not monologue. So we develop content that will make your audiences think: “that’s an interesting company, I’d like to know more about it.” (Imagine you’re at a party. Who would you rather talk to: the person who has an interesting point of view - and maybe asks a few questions about what you like, or what you do - or the person that talks non-stop about themselves in jargon you don’t understand?)

We aim to get your customers and potential customers talking about you. We do this by developing content that shows what you do, why you’re different from your competitors, and why you’re interesting.

To do this, we need to understand what your audiences want from you. If you deliver content that they’re interested in, they’re more likely to engage with you, which means they’re more likely to buy from you.

Our campaigns have four stages:

1.    Customer research and audience identification. This helps you segment your customers, prospects (identified and unidentified), influencers and stakeholders; and identify what they want to receive from you.

2.    Messages and positioning. This identifies what you want to say to your audiences, and how you position yourself in the market. These messages should then be used across all your communications, including: sales presentations, website, collateral and media work.

3.    Creating content that hits the sweet spot between what you want to say, and what your audience wants to hear. This might include, for example, research, white papers, opinion pieces, points of view, product and service information and industry issues.

4.    Communicating your content to customers, prospects, influences and stakeholders, online and offline. This includes:
a.    Direct communications - website copy, newsletters, marketing collateral, blog support and copywriting, Twitter, social media campaigns, word of mouth campaigns, sales presentations and event support
b.    Indirect communications – creating campaigns to achieve endorsement by media (online and offline), industry commentators, analysts, awards and influencers. We also offer media and analyst training.

Just take a look at our experience for details of how we helped past clients. You can also see some recent media coverage that we have generated for our current clients.