Carrot

Online and Digital Communications

Today,any credible PR programme should incorporate the digital world into its communications channels. TV and radio stations now broadcast over the internet; mobile operators are hosting TV channels; print publishers are moving into online video and audio; bloggers are journalists and journalists bloggers; and Twitter is becoming a mainstream way of breaking news.

We will help you navigate this new world, and advise you on what you can achieve.  The most common areas that we help clients with include:

•    How to create word of mouth campaigns
•    How to use social networks as part of PR campaigns
•    Using Twitter and other microblogs effectively
•    Creating blogging campaigns: both corporate blogging and approaching third-party bloggers with stories
•    Integrating audio and video into news stories – podcasts, vodcasts and streaming content
•    Monitoring and contributing to forums and other user-generated content sites
•    Monitoring what people are saying about your brand online
•    Integrating your search marketing with your communications, to make them both more effective
•    Using RSS feeds
•    Creating dynamic web content
•    Integrating analytics to your communications campaigns to measure impact

There are a myriad of channels out there, and they are increasing daily. We are bloggers, tweeters and social media users ourselves, and we make it our business to keep up with trends in media and technology so that we can advise you effectively.

Read our blogs to see how we do it – or you can follow us on Twitter.