29th April 2010, Rome: iPhone users can create and share graphically stunning scrapbooks of their videos, pictures and audio during a holiday, after a big night out, or just for fun, with new 59p iPhone app -Scrappbook.
Scrappbook is the first app. that iwikiphone (an independent, international community for iPhone users) has crowd sourced and refined with its community. The original idea came from English 16-year old, Alistair Heath, and was refined by community members in the US, Bahrain and the UK. Alistair and the members who helped refine the app get a one-off payment from iwikiphone and a share of the first month’s sales revenues.
Scrappbook is already popular with highly social iPhone users in the US and is number five in the iTunes Photography section. It is also included in the New and Noteworthy section on the US App Store homepage.
Scrappbook includes geo-localisation for each picture and video; a range of themes, bubbles, notes and signs to choose from and direct sharing to Facebook. Users can also archive several scrapbooks and export them to PDF for printing. It is available on iTunes in the UK and US, with local language versions on iTunes in Spain France, Germany and Italy. You can see a video of Scrappbook in action here.
Commenting on the launch of his app, Alistair Heath says: “I joined iwikiphone looking for apps that I could use and because I wanted to help develop new ones. It’s great to see Scrappbook developed and working so well and people buying it! I knew I had a great idea but the guys in the community made it even better and I’ve even made some money out of it.”
Commenting on Scrappbook, Luca Di Cesare, CEO, iwikiphone, says: “The idea behind the model is that we only develop apps that people actually want. Scrappbook is already up on iTunes and selling well. Members of the community that helped develop the app are likely to be our first customers, but I’m sure that it will be very popular with the vast majority of iPhone app users.”
App Farm
iwkiphone’s App Farm is where ideas for apps are suggested, refined and selected for development. The App Farm has been operational since December 2009 and 600 suggestions for apps have been posted. Sixteen apps have been published to be reviewed by the community and four chosen for development.
Apps being reviewed for development go through a four step process:
1. Development of a shortlist – high level feasibility check and completeness of suggested app
2. Shortlist review – uniqueness; word of mouth potential; competitiveness of the category and how connected is the app’s creator
3. Community vote – selected apps published for vote and comment. App creator chooses up to 10 community refinements to be included in the app’s development
4. Final selection of app to be developed – project completeness; development cost; time to market and MAPP metrics including age country and gender
MAPP
MAPP is iwkiphone’s proprietary blueprint to visually identify an app’s characteristics versus the community. This means that iwikiphone is able to develop apps in-line with a real understanding of the interest of the community, so increasing the likelihood of success.
Cool Apps
Community members can find out about the latest and coolest interactive apps on iwikiphone through:
• APPscriptions – 140 character user generated definitions of cool apps
• Video Reviews – the most effective way to describe an app
• App Lists – community’s most recommended apps
• Circle of Friends – trusted community members providing updates on apps
Plus, iwikiphone provides community members with recommendations on new apps that maybe of specific interest to a member. The app selection is based on the information collected from community registrations and ongoing monitoring of app developments outside of the community.
ends
Note for editors:
Iwikiphone is an international, independent community for iPhone users. Community members create, discuss and discover cool new interactive apps.
For more information please contact:
Richard Houghton or Kate Hartley
Carrot Communications Ltd
Tel: + 44 (0) 207903 5103 or +44 (0) 7803 178 037
Email: iwikiphone@carrotcomms.co.uk